This business proposal presents PÁX, a proposed multi-functional travel pillow designed to enter the market as a premium comfort solution for modern travelers. The project offers a comprehensive five-year business plan, covering key areas including marketing strategy, operations management, financial projections, and data-driven analytics to support PÁX’s successful launch and long-term growth.
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This project presents a strategic consulting analysis for JetBlue Airways, offering a comprehensive evaluation of the airline's current market position. The analysis spans multiple business dimensions — including competitive positioning, firm performance, corporate strategy, and advanced strategy — and identifies key challenges facing the company. The project concludes with actionable recommendations to enhance JetBlue's competitive edge and long-term profitability within the evolving U.S. airline industry.
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