ying

Creative strategist:
bridging storytelling, aesthetic, and brand energy


Ying crafts narratives that resonate — where visuals, emotion, and strategic intent meet. She continues to explore how data and creativity can inform one another to build culturally meaningful brands.

Her past work spans participating in high-profile fashion events with global publications including VOGUE and Wallpaper, managing influencer campaigns, and driving audience engagement through both creative direction and data insights.

Currently pursuing a Master’s degree at Columbia University, Ying brings a hybrid mindset shaped by her experience in both digital strategy and creative industries.


Click here for a CV